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Lenskart Joins Labubu Makers POP MART to Launch Eyewear Collection In India With Janhvi Kapoor
New Delhi [India], July 01: Lenskart, India’s leading eyewear brand, has launched an exclusive collaboration with POP MART in India. The collaboration was unveiled a week ago at Ambience Mall, Gurgaon, fronted by actor and style icon Janhvi Kapoor. Known globally as the company behind the viral Labubu phenomenon and the brand that popularised blind-box collectibles across Asia, POP MART has built [...]
New Delhi [India], July 01: Lenskart, India’s leading eyewear brand, has launched an exclusive collaboration with POP MART in India. The collaboration was unveiled a week ago at Ambience Mall, Gurgaon, fronted by actor and style icon Janhvi Kapoor.
Known globally as the company behind the viral Labubu phenomenon and the brand that popularised blind-box collectibles across Asia, POP MART has built a loyal fanbase through its character-led storytelling and collectible culture. Marking POP MART’s first official collaboration in India, the partnership brings one of its most-loved character universes into the fashion accessories category.
Inspired by Sweet Bean’s popular “I Want A Hug” series, the limited-edition collection features 21 eyeglass and sunglasses styles that blend fashion, self-expression and collectability. Designed to bring the charm of the Sweet Bean universe into everyday style, the collection incorporates signature temple artwork, Sweet Bean branding, playful star-and-heart accents and character-inspired details across the range.
