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Gladful Expands into Everyday Sauces and Spreads with New Tomato Ketchup
New Delhi [India], September 9: Ketchup is one of the most frequently used accompaniments in Indian households, particularly for families with children. From breakfast and lunchboxes to snacks and everyday meals, it is a familiar staple on the family table. Recognising the opportunity to rethink an everyday category through a better ingredient approach, Gladful has launched its new [...]
New Delhi [India], September 9: Ketchup is one of the most frequently used accompaniments in Indian households, particularly for families with children. From breakfast and lunchboxes to snacks and everyday meals, it is a familiar staple on the family table. Recognising the opportunity to rethink an everyday category through a better ingredient approach, Gladful has launched its new Tomato Ketchup, made with 33% real tomatoes and Kachi Khand instead of refined sugar, the new ketchup brings together the taste kids love with an ingredient approach parents can feel better about.
Made with 33% tomato paste, Gladful Tomato Ketchup is sweetened with Kachi Khand instead of refined sugar and contains no preservatives, added colours or added flavours. The result is a thick, rich and tomato-forward ketchup designed to retain the familiar tangy-sweet taste children enjoy.
At the heart of the launch is a simple consumer tension: children want the taste they know and love, while parents are increasingly paying attention to what goes into everyday foods. Gladful’s approach is to improve an existing staple without asking families to compromise on taste or convenience.
