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Y2B Launches Women-Led Growth Initiatives to Strengthen India’s Real Estate Ecosystem
Y2B's #Yes2Her offers ₹1,00,000 cashback on women-named properties plus training for women channel partners nationwide.
Ahmedabad (Gujarat) [India], December 6:Yes2Broker, popularly known as Y2B, India’s first progressive real estate platform, has announced a series of strategic, women-focused initiatives to expand its statewide reach and accelerate inclusive growth across the real estate landscape. As part of its long-term vision, Y2B is introducing structured programs that bring together incentives, entrepreneurship opportunities, and skill development, positioning the company as a catalyst for greater transparency and modernisation in the sector.
A key highlight of the rollout is the #Yes2Her campaign, designed to encourage women-led property ownership. Under this initiative, customers purchasing property in a woman’s name will be eligible for an assured cashback of ₹1,00,000. To reinforce this commitment, Y2B is also launching a nationwide program to onboard women as Channel Partners, to create one of India’s most significant women-driven sales and distribution networks in real estate. These efforts are expected to significantly enhance the company’s presence across major metros as well as high-potential emerging markets.
In addition to the assured cashback, women property owners in India enjoy several government and financial benefits, making this initiative even more rewarding. Many states offer reduced stamp duty rates for women, resulting in significant savings on property registration. Women also often qualify for lower home loan interest rates, reducing the overall cost of ownership. Further, tax benefits are available for properties registered in a woman’s name, allowing greater deductions on loan interest payments. Under schemes like the Pradhan Mantri Awas Yojana (PMAY), women co-owners are eligible for subsidies and interest benefits, further strengthening financial inclusion and homeownership.
