SM Titan TMT Bars: A Collaboration of Strength with the Film Ulajh

Janhvi Kapoor’s involvement in the film adds a layer of fame and credibility to the SM Titan brand. In the film, she is seen interacting with the TMT bars, reinforcing the connection between the brand and the film’s themes of strength and national security. This partnership highlights SM Titan’s commitment to quality, safety, and innovation. As “Ulajh” showcases the protagonist’s courage, SM Titan TMT bars ensure safety and longevity in every construction project, underscoring Sree Metaliks’ dedication to excellence and progress in the steel industry.

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To celebrate this collaboration, Sree Metaliks launched the #SpotSMTitan contest, offering film tickets as prizes. This initiative not only promotes the movie but also engages audiences with the message of resilience embodied by both the film and the TMT bars.

“This collaboration was a great opportunity as national pride and strength are integral to our company’s core values. By aligning with the storyline of ‘Ulajh,’ we reaffirm our commitment to resilience and integrity in our industry.” – Shalini Kaushik, Communications and CSR Head

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As audiences experience the gripping storyline of “Ulajh,” produced by Junglee Pictures, they will also witness the strength and reliability that SM Titan TMT bars bring to the nation’s infrastructure.

Click here to watch Janhvi Kapoor’s advertisement for SM Titan TMT Bars.

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