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IRIS Clothings Expands Its Footprints in the Growing Newborn Gift Segment Strengthening Category Leadership through Omnichannel Expansion
Howrah (West Bengal) [India], July 2: Iris Clothings Limited (NSE: IRISDOREME), a readymade garment company engaged in designing, manufacturing, branding, and selling garments for kids wear, has announced the launch of its Newborn Gift Set range, marking a strategic expansion into a high-potential and value-accretive segment within the infant wear market. The newly introduced collection comprises thoughtfully [...]
Howrah(West Bengal) [India], July 2: Iris Clothings Limited (NSE: IRISDOREME), a readymade garment company engaged in designing, manufacturing, branding, and selling garments for kids wear, has announced the launch of its Newborn Gift Set range, marking a strategic expansion into a high-potential and value-accretive segment within the infant wear market.
The newly introduced collection comprises thoughtfully curated 4-piece, 6-piece, and 10-piece gift sets, designed to cater to the growing demand for premium newborn essentials and occasion-led gifting. The launch broadens the Company’s product portfolio, unlocks a new avenue for category expansion, and further reinforces its positioning across the infant wear segment.
Leveraging its diversified omnichannel distribution network, the collection will be available across the Company’s distributor network, Exclusive Brand Outlets (EBOs), Direct-to-Consumer (D2C) platform, and Quick Commerce channels, ensuring extensive market reach and seamless customer accessibility across every major purchasing touchpoint.
