FREOSSI Conducts 15th SAHYOG CEP in Ludhiana, Strengthening Continuous Education for Pet Breeders

Speaking on the occasion, Dr. Dhananjay Pandit, Freossi, Petcare Division of Fredun Pharmaceutical Ltd, stated, “Breeders are the starting point of the pet care ecosystem, as every pet’s journey begins with them. Through SAHYOG CEP, our objective is to make continuous learning an integral part of the breeding community. We firmly believe that when breeders are equipped with scientific knowledge and practical guidance, it directly elevates the health, welfare, and quality of life for pets.”

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“Breeding is not simply about producing the next generation. It is about making informed decisions today that shape the health and wellbeing of generations to come,’ commented Dr Ajay Pal Singh Mangat.

The SAHYOG CEP framework was conceived in August 2023, launching its inaugural event in Mumbai on October 8, 2023. Since its inception, Freossi has taken the programme to key cities across India, including Mumbai, Thane, Pune, Bengaluru, Aurangabad, and now Ludhiana – marking the 15th successful chapter in the series.

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As part of its larger strategic vision, Freossi has expanded its educational footprint beyond breeders. The brand has already hosted knowledge-sharing workshops for graduating veterinary students in Jaipur and launched a dedicated retailer education programme in Varanasi. Moving forward, Freossi plans to extend these targeted learning modules to veterinarians, professional groomers, dog trainers, and dog walkers

For pet retailers, the upcoming curriculum will focus on practical business and professional skills, including customer communication, visual merchandising, and effective inventory and stock management.

Through these initiatives, Freossi aims to build a culture of continuous learning across the pet care industry and encourage knowledge-driven practices that can contribute to better outcomes for pets, professionals, and the wider pet care ecosystem.

About Freossi

Freossi is a pet-care brand focused on supporting the health, wellbeing and everyday needs of pets. Owned by Fredun Pharmaceuticals Ltd., Freossi offers a range of products across grooming, functional treats, therapeutic care, and other pet-care categories for dogs and cats. The brand aims to make quality pet-care solutions more accessible to pet parents while promoting healthier and happier lives for companion animals.