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CamPure Seeks To Engage With Audiences With Humorous And Topical Outdoor Ads
Mumbai (Maharashtra) [India], January 29: CamPure, a leading brand of environmentally friendly air fresheners and mosquito repellents made from camphor, has unveiled an innovative approach to outdoor advertising, using the brand’s iconic cone-shaped fresheners to deliver humorous and topical messages on billboards across major Indian cities. Centred on the Republic Day parade, CamPure’s latest campaign [...]
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“CamPure Seeks To Engage With Audiences With Humorous And Topical Outdoor Ads”
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29 Jan 2025
Mumbai (Maharashtra) [India], January 29: CamPure, a leading brand of environmentally friendly air fresheners and mosquito repellents made from camphor, has unveiled an innovative approach to outdoor advertising, using the brand’s iconic cone-shaped fresheners to deliver humorous and topical messages on billboards across major Indian cities.
Centred on the Republic Day parade, CamPure’s latest campaign showcases CamPure’s air fresheners as “locked and loaded” fragrance missiles ready to freshen the country. The campaign showcases light-hearted content while cleverly incorporating the distinctive design of CamPure’s products. This fresh take on advertising not only entertains but reinforces the brand’s identity in an impactful manner.
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